Since 2013, the Geneva Digital Market (GDM) has been at the heart of the Geneva International Film Festival, serving as the annual meeting point for professionals in the fields of technology and audiovisual production. In 2024 the focus "Will the revolution be immersive for movie theaters?" will gather exhibitors, distributors and curators from Switzerland and Europe to discuss the evolution of cultural venues in the 21st century. As immersion becomes a key trend, cinema must rethink its relationship with audiences, shaped by technological innovations. Tomorrow's entertainment is being redefined between curiosity and modernization.
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